| Core focus | Prompt-led visual experimentation for turning an idea into a fresh image direction. | Reference-aware editing and image creation for developing a draft that has a clear publishing purpose. |
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| Typical starting point | A creator with a concept who wants to describe the look and see a result. | A creator with either a source image, a written brief, or both. |
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| Common users | Casual creators, social users, independent sellers, and people testing visual ideas. | Creators, marketers, product sellers, and small teams preparing assets for several channels. |
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| Main workflow style | Describe the desired scene or change, then compare creative variations. | Select an input, guide the edit, choose a model and output settings, generate, and review. |
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| Best fit for | Quick concept exploration and lightweight prompt-led sessions. | Projects where the source asset, destination format, and visual direction all matter. |
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| Reference-image use | Useful when a prompt or image starts a new visual experiment. | Useful when the original product, person, or subject should remain the anchor while context changes. |
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| Creation from description | Suitable for users who prefer explaining a visual in natural language. | Suitable for starting from a campaign brief, scene description, or new image concept. |
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| Controls and output planning | The prompt and requested visual change are the main creative controls. | Model, aspect ratio, resolution, quality, and image count can be considered before generation. |
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| Product and ecommerce work | Helpful for trying product-scene ideas before a listing or campaign is designed. | Helpful for turning one product photo into listing, hero, lifestyle, or advertising directions. |
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| Portrait and personal content | Fits simple portrait concepts and style experiments. | Fits profile, creator-brand, and campaign variations built around a portrait or description. |
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| Social and campaign work | Useful for finding a look worth developing further. | Useful for preparing channel-specific drafts and comparing options in a review cycle. |
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| Who should choose it | People who want an open-ended, prompt-centered creative interaction. | People who want a more deliberate route from reference or brief to a usable visual draft. |
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| Access and licensing | Check current availability, limits, and publishing rights before commercial use. | Check current models, input requirements, access terms, and licensing before publishing. |
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